We can trace this dream back to a little impromptu home laboratory in Minas Gerais, Brasil. Under the watchful eye of a chemist grandfather, Sofia (aka Fuli), our founder, grew up immersed in scent and experiment. He trained her nose on the flowers in the garden and the formulas in the kitchen, as she began to dream of one day being a perfumer, and to bring the aromas of her childhood everywhere with her.

In the many turns of life, this dream was postponed, but one thing did not change: all her strongest sensations and memories were always dictated by scent. It was on a solo trip to Paris in 2021 that the stars realigned. In an attempt to again understand her essence and what she was made of, she went to her and her late dad's favourite Parisian spot: the steps of Montmartre. On what seemed to be a whisper wave of fate, destiny and nostalgia, she was taken back to where her core lies. Someone passed by her with the unmistakable scent of her dad's iconic leather jacket.

And just like that, she was once again the same FULI, one who knew that her main professional (and deeply personal purpose) was to make people experience their most important forgotten memories, as well as letting them create new ones, via the powerful and magical sensorial experience of scents. Much like that scent of the leather jacket gave her one last embrace from her late dad, it also reignited and recentered her soul and passion where it always lied: in helping exceptional people get in touch with their true essences.